About Avant-Garde Labs
At Avant-Garde Labs, we are redefining the future of beauty through high-performance formulations, cutting-edge technology, and a deep understanding of clean beauty and inclusivity. We create innovative, tailor-made cosmetic products that stand out in today’s competitive market. With a science-driven approach and a passion for breakthrough formulations, we turn ideas into high-tech beauty solutions that deliver real results.
trusted by:
Our Chemist
Meet Dyna
With over a decade of expertise, Dyna is a seasoned cosmetic chemist who has formulated a wide range of beauty products, including makeup, skincare, haircare, and sunscreens. A graduate of the prestigious Pierre & Marie Curie University, Sorbonne Group in Paris, Dyna specializes in clean, innovative, and inclusive beauty solutions. Having begun their career in France, Dyna mastered the art of formulation and savoir-faire before bringing this expertise to the U.S. Their experience spans working with renowned brands—from global powerhouses like Guerlain, Tarte Cosmetics and RoC Skincare to indie darlings such as Juvia’s Place, Embryolisse, and Farsali. Known for advocating inclusivity, high-performance, and quality formulations, Dyna is at the forefront of the beauty industry, pushing boundaries to create products that resonate with diverse consumers around the world.
Our clients' products are proudly featured at leading retailers, including:
Our Product Development Process
We take a science-first approach, ensuring that every formulation is developed with precision, efficacy, and innovation. Here’s how we transform concepts into market-ready products:
Product Brief
We start by defining your brand’s vision, mapping out the marketing concept, and establishing the ideal formula profile to align with your target audience.
Signature Formula Design
We carefully select raw materials and active ingredients, creating an initial formula draft with detailed costing to ensure a balance of quality and budget.
Research & Development
Our lab team formulates and refines the product to meet performance expectations, ensuring that every ingredient works in synergy for maximum efficacy.
Evaluation & Approval
Clients receive a formula sample for testing, allowing for evaluation, feedback, and necessary modifications before final approval.
Stability & Performance Testing
We conduct rigorous testing, including accelerated aging studies, to verify product stability, longevity, and overall performance under real-world conditions.
Formula Ownership & Tech Transfer
Once approved, full intellectual property rights are transferred to you. We also facilitate a smooth transition to industrial production, ensuring your formula is ready for large-scale manufacturing.
our core values
Performance, Clean Beauty & Inclusivity
At Avant-Garde Labs, our philosophy is rooted in three pillars that define everything we create:
High-Performance & Cutting-Edge Technology
We develop advanced, high-tech formulations that deliver measurable, visible results. Our expertise in molecular chemistry, biotechnology, and ingredient innovation allows us to create formulas that go beyond industry standards.
Clean Beauty Expertise
We specialize in custom formulations that meet the clean beauty standards set by retailers like Sephora, Ulta, and Credo Beauty. Whether you need vegan, organic, or naturally derived products, we tailor formulations to meet your brand’s exact specifications.
Inclusivity & Diversity in Beauty
Beauty is for everyone. Our formulations are designed with inclusivity in mind, ensuring they cater to diverse skin tones, hair types, and beauty needs across all demographics.
Certifications & Compliance Expertise
We formulate products that comply with top clean beauty and industry standards, including:
Credo Clean
Clean at Sephora
Ulta Conscious Beauty
USDA Organic
COSMOS & Ecocert Certified
Vegan & Plant-Based
(Upon Request)
Not all formulas require these certifications, but we offer expert guidance to align with your brand’s goals.
innovation
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performance
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inclusivity
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innovation – performance – quality – inclusivity –
innovation
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performance
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quality
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inclusivity
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innovation – performance – quality – inclusivity –
Ready to Innovate?
Let’s collaborate to create high-performance formulations that bring your vision to life.